2023 Conference Program Book

PM WORKSHOPS Workshop Descriptions

2:30 PM - 3:30 PM

Public Health and Social Media Today Joe Smyser, PhD, MSPH CEO, The Public Good Projects

Nothing is what it was. Whether looking at tobacco control, vaccines, reproductive health, or addiction, the strategies of 2020 need updating. This talk will provide an overview of the information landscape addiction programs must navigate in 2023 and beyond.

The Invitation to Change Approach: Evidence-Based Principles and Practices for Helping a Loved One Change Jeff Foote, PhD Co-Founder of the Center for Motivation and Change (CMC) and President of CMC: Foundation for Change The Invitation to Change (ITC) approach is grounded in compassion, connection, and the understanding that families can have a powerful helping impact on those struggling to change. The ITC approach draws on evidence-based practices also found in Acceptance and Commitment Therapy (ACT), Motivational Interviewing (MI), and the Community Reinforcement and Family Training approach (CRAFT), as well as decades of clinical experience working with families and loved ones. Built on the three pillars of understanding , awareness , and action , the ITC first illuminates new perspectives on substance use and the process of change; creates a foundation of self-awareness and willingness to engage with emotional pain; and emphasizes action, teaching communication and behavior skills to promote and support new behaviors in a person struggling with substance use.

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